Russian model Irina Shayk has been unveiled as the face of Helmut Lang's latest campaign.

Peter Do, the brand's Creative Director, commented 'Irina embodies both strength and resilience in New York City, making her the ideal model for the fall/winter 2024 campaign. I’m inspired by her ability to adapt to the constant motion of the city, and I’m grateful she chooses to centre herself with Helmut Lang'.